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Posts Tagged ‘social media tools’

 

Who Is Tooting Your Horn?toot-your-own-horn

I would be preaching to the choir if this article listed the things we all know.

You would be irritated and bored listening to someone toot their own horn.

Most people aren’t comfortable frequently extolling their virtues.

reference-check

Everyone who is buying or hiring wants to hear about you, your work, or your product from someone in a position to know.

 

You probably have a handful of glowing recommendations from some of your strongest LinkedIn Connections.  Maybe you have a whole laundry list of accomplishments & accolades.

But think of this …

Has anyone ever mentioned they learned something special about you from one of your LinkedIn Recommendations?

Probably not.

Here is an idea describing how to make your LinkedIn Recommendations work for you.

  1. Copy all your LinkedIn Recommendations to a Word document.
    1. The example below started out as a three page document with 10 point fonts.
  2. Remove all unnecessary and overly repetitive statements.
    1. Then go back and remove some more.  I know … it can be painful.
  3. Reduce each recommendation to one phrase … two if both are outstanding.
  4. Review your remaining quotes, and cut more words.
    1. This is a case where “less is more”
  5. Use [brackets] t0 change your [Name] to [he] or [she] or to shorten [part of the quote]. The example below will show what this means.
  6. Arrange the quote snippets into logical groups
    1. Job Categories
    2. Industry Groups
    3. Or like a story … a brief description of yourself.
  7. Include a “Source” reference with a link to your LinkedIn Profile
    1. This adds credibility if someone wants to “fact check”.
  8. Share it
    1. Add it to your personal website
    2. As a link in your email signature information
    3. With your resume (electronic or paper)

Here are a couple examples

I created this example to assist my wife as she searches for contract recruiting & employment opportunities.

Lin_References

Click here to see an example using Brian’s LinkedIn Profile.

NOTE ABOUT BRIAN:

Brian Jacobson is a Salesforce.com and Marketing Automation Business Systems Analyst.

He is also the designer, writer, manager, and web administrator for these sites:

NOTE ABOUT LIN:

Lin Jacobson is a Technical Recruiter and Project Operations Manager with a robust network of Engineers, Scientists, and Mid-to-Upper Management professionals in Pharmaceutical, Medical Device, Life Sciences, and a broad array of Manufacturing industries.

 

client-references

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Ideas With Legs
WIX.com
 
Web Photo Galleries and Visually Interesting Websites
 
DIY … It’s Easy to Do It Yourself
My initial objective was to share photos of a special community event.
Heroes On Horseback Salute

Heroes On Horseback Salute

I evaluated … even attempted to use several alternatives including:
  • PhotoShop
  • HTML
  • Dreamweaver
  • 3rd Party Dreamweaver Templates
  • flickr
  • Facebook
My HTML designs were too bland.  PhotoShop referred me to Dreamweaver. Dreamweaver referred me to Adobe?? to build a web gallery for Dreamweaver.  I tried, but was frustrated by the process and disappointed by the outcome.
By searching the web I identified some Dreamweaver templates that looked interesting and attempted using them.  No luck.
Responding to an interesting Tweet, I “won” a template from another designer.  I attempted to follow its instructions.  No luck.
flickr and Facebook offer only simple “album” type formats.
In addition I downloaded and tried several free trials and shareware packages. None of them inspired me to do more than create a few draft web pages.
I discovered Wix.com through a Tweet that arrived during my review of the software I downloaded.  After a few days wrestling with that software. I went back to that Tweet and followed the link to www.wix.com.
To get started I …
  • Watched an online video
  • Made some test pages
  • Selected a Template
  • Tweaked Template Organization & Navigation
  • Saved with Custom Name/URL
  • Added Content
  • Tweaked Layout & Feature Settings
Then I asked small number of people to review what I had created and give me some feedback.  I collected their responses and modified the site as needed.  Between Friday evening and Noon Sunday I completed my first Wix web photo gallery.
—
Since then I have created 6 additional Web Photo Galleries and Photo-Intensive Websites
—
Why?
  • The introductory information helped me visualize what I could accomplish with their tool
  • The GUI is intuitive.
  • I experienced few technical glitches while building my site.  Considering I was uploading photo files over a wireless connection to my home network … things went well.
  • When I sought templates for different topics or themes, I usually found 2 or 3 that interested me.  So, I feel the array of templates is good and  Wix appears to add new templates  regularly.
If you would like to see what I did with Wix,  follow these links:

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People who have a product or service often do a poor job of explaining why you should choose their solution.

The standard demo or product description may offer user instructions in excruciating detail. 

Too often, they fail to inspire the user regarding how to apply the new solution to everyday life. 

I’m working with a couple software packages with extensive galleries of “How To” videos but they are “lite” on “Why Do” I want to use a feature.

Don’t give me a multitude of tools … without clearly explaining the things I can fix … and problems I can solve by using your tools.

Before you try to teach me your process … Show me why I would want to invest the time or money.

Give me a reason. Give me examples. Give me a mentor

Help your potential customers visualize how these tools fit into their lives.  More importantly, demonstrate the benefit … the value … of the technology.

Social Media technophiles should listen & heed.

I recently watched  Bill Vick’s video interview with Patty Rappa, described as a Business 2.0 Strategist, and author of a soon-to-be-released book, Millennial Boomer.

Rappa seems to be one Marketing professional that has been listening to Boomer clients  about their views regarding Social Media.  Her contribution to the “Give Me” list above might be …

Give Me Some Comfort With the Technology.

Patty Rappa says she has learned much from Boomers, as her career has progressed.  Rappa has found that when it comes to Social Media, Boomers often “get it” better than some younger people.  Or, at least, once Boomers understand what is possible with LinkedIn, Facebook, Twitter, blogging, and other tools, they can quickly see how to apply the tools to real world situations.

She described ways she helps bridge the gap between Boomers and other generations.  She has found that her Millennial Tech-Savvy employees and Boomer clients can be paired in mutually beneficial working relationships.   

Millennials are in-touch with the current technology.  Boomers have perspective based on more years of experience. 

By working together both can learn about how to effectively apply new technologies to traditional business communication issues. 

Rappa sees her book Millennial Boomer as an attempt to re-ignite Boomer creativity in the arena of communicating a company’s outreach message to the market by helping Boomers use Social Media tools.

How many times have you … or someone you know … asked a teenager to help them with a computer or Internet problem? 

We didn’t grow up surrounded by computers and a multitude of electronic gadgets; younger people are doing so.  You would expect them to be tuned in to technology.

Working with Millennials on applying social media tools, Boomers are likely to find the kind of technical savvy they need to “re-ignite” some creativity in the process of communicating with customer audiences.  Millennials may find that Boomers can show them more about business and strategy.

 I look forward to learning more about how Patty Rappa thinks. 

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Welcome to Thought Patterns.  Please visit my “About” page.  It will give you a taste of things to come, or at least a little of my background.

I look forward to sharing ideas with you.

Future topics will include:

  • Social Media
  • Marketing Methods
  • Internet Resources
  • New Technologies
  • and Cool Ideas of all sorts.

Please book mark this site, and return often.

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