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Posts Tagged ‘Best Practices’

Thought Patterns 2011 Blog Topic Summary

If you could read minds, success in communicating your ideas and plans effectively … to friends, family, customers, business associates, and employees … would be much easier to attain.

Think about it.

If you know how other people think,

you can be

(a) very well-informed

(b) very influential

or (c) both.

Share Your Thoughts

Since this is intended to be a forum for the exchange and exploration of ideas, your feedback is encouraged.  Comments on content, topic suggestions, and contributions of your ideas are invited.

Blog Structure

  • HomeA Great Place to Start
  • AboutExploring How People Think & How Ideas Take Hold
  • PhotographyA Great Way to Convey Thoughts
  • Somebody SaidSome Things are Worth Repeating
  • LinksGood Ideas & Resources to Share

INTRODUCTIONCustomer Feedback

  • Hello world!  … Looking Forward to Sharing Ideas With You

BUSINESS PRACTICES & MARKETING

CREATIVE PEOPLEPainting of Robots by Cesare Tanassi

IDEAS WITH LEGSIdeas With Legs

PHOTOGRAPHYSanta on Miami's North Beach

POLITICS

SOCIAL MEDIA

THOUGHT PROCESSES & MENTAL HEALTHTraumatic Brain Injury

TRAVEL

URBAN LEGENDThe Great Illinois Stone

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Think About What You Can Learn From the Customers You Lose

Here is a situation that businesses repeat much too often.

 

I am amazed

After more than a year as a regular customer … paying a $150+ each month, investing an incredible amount of time participating in discussions with them regarding the use of their product …

We cut our spending with the company by 50%.

 

And Incredibly

The company never asked “why?”

 

Disappointed by a Continued Failure to Listen to Customers

Two months later, we stopped all purchases.Customer Feedback

 

And Again

The company never asked “why?”

 

Why?

I’ve always been taught that a business can gain valuable insights from the customers it loses.  From them, you learn what you could have done to keep them satisfied … how to retain and regain customers.

 

It made no sense to us, but confirmed our decision.

Lost Account ResearchMy Marketing education and experience says “customer research is critical.”

My Sales experience says “find out what went wrong.”

My Strategic experience says “learn how to fix it.”

 

And reinforced the idea that Common Sense is truly an uncommon commodity.

In the days that followed we learned that other customers had dropped away.

Each one of them reported that …

The company never asked “why?”

Is Your Feedback Important?

Is Your Feedback Important?

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