Who Is Tooting Your Horn?
I would be preaching to the choir if this article listed the things we all know.
You would be irritated and bored listening to someone toot their own horn.
Most people aren’t comfortable frequently extolling their virtues.
Everyone who is buying or hiring wants to hear about you, your work, or your product from someone in a position to know.
You probably have a handful of glowing recommendations from some of your strongest LinkedIn Connections. Maybe you have a whole laundry list of accomplishments & accolades.
But think of this …
Has anyone ever mentioned they learned something special about you from one of your LinkedIn Recommendations?
Probably not.
Here is an idea describing how to make your LinkedIn Recommendations work for you.
- Copy all your LinkedIn Recommendations to a Word document.
- The example below started out as a three page document with 10 point fonts.
- Remove all unnecessary and overly repetitive statements.
- Then go back and remove some more. I know … it can be painful.
- Reduce each recommendation to one phrase … two if both are outstanding.
- Review your remaining quotes, and cut more words.
- This is a case where “less is more”
- Use [brackets] t0 change your [Name] to [he] or [she] or to shorten [part of the quote]. The example below will show what this means.
- Arrange the quote snippets into logical groups
- Job Categories
- Industry Groups
- Or like a story … a brief description of yourself.
- Include a “Source” reference with a link to your LinkedIn Profile
- This adds credibility if someone wants to “fact check”.
- Share it
- Add it to your personal website
- As a link in your email signature information
- With your resume (electronic or paper)
Here are a couple examples
I created this example to assist my wife as she searches for contract recruiting & employment opportunities.
Click here to see an example using Brian’s LinkedIn Profile.
NOTE ABOUT BRIAN:
Brian Jacobson is a Salesforce.com and Marketing Automation Business Systems Analyst.
He is also the designer, writer, manager, and web administrator for these sites:
NOTE ABOUT LIN:
Lin Jacobson is a Technical Recruiter and Project Operations Manager with a robust network of Engineers, Scientists, and Mid-to-Upper Management professionals in Pharmaceutical, Medical Device, Life Sciences, and a broad array of Manufacturing industries.
Thought Patterns 